In the fast lane; Porsche.(Brief Article)

Economist (US), The, October, 2002

In theory, Porsche should be crashing. So much for theory

IT'S A recipe for disaster, isn't it? Your product is ludicrously expensive, and frivolous too. The world economy is looking sour, and you were hurt by the last big downturn. America, a country in no mood for fun, accounts for half your sales. You choose exclusion from Germany's mid-cap index rather than publish the quarterly reports that the stock exchange requires. And, when American lawmakers decide, in the wake of Enron, that chief executives have to vouch personally for the accuracy of company accounts? Forget it, you ...