Still rocking; Viacom and News Corporation.(The triumph of Rupert Murdoch and Sumner Redstone)
Economist (US), The, November, 2002
The glory days may be over for most media moguls. But Sumner Redstone and Rupert Murdoch are still going strong
HE HAD just completed a whirlwind tour of eight European cities in six days, it was late in the evening, and he is 79 years old. But there he was in the VIP box at the MTV Europe awards last week, perched above the mere rock stars, tapping his toes as white rappers in baggy trousers and pop divas in skimpy leather strutted their stuff. Sumner Redstone may be of an age when his peers are on the golf course, if they are lucky, but the head of Viacom, the world's biggest media giant and parent of MTV, was doing his best to appear to be enjoying it all--and with good reason.
At a time of turmoil in the media business, Viacom and Rupert Murdoch's...
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