Yoga with a prescription; Holistic health.(Skorman creates baby boomer friendly holistic pharmacies called Elephant)
Economist (US), The, February, 2004
A revolution in the pharmacy business?
WHAT happens to groovy, outraged, pierced but ageing radicals as they get creaky and discover that holistic health is more interesting than Che Guevara? Stuart Skorman, an entrepreneur in Berkeley, California, realised this screamed for a new paradigm in the pharmacy industry. Since his chemist, the Elephant Pharmacy, opened a year ago it has become a regular destination for many of Berkeley's greying hippies, as well as a number of (mostly female) fanatics from other parts of the San Francisco Bay area. Few come just to get their prescription pills. Most also stroll through the Chinese medicine section, take a free class on "Nutriculture" or "Cultivating Daily Enlightenment", or read up on meditation in the library....
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