Putting Italy back on the podium; Face value.(Luca di Montezemolo, the new leader of Italian business)
Economist (US), The, May, 2004
Having led Ferrari back to greatness, can Luca di Montezemolo do the same for the whole of Italian industry?
WHEN Michael Schumacher climbed on to the winner's podium after the Spanish Grand Prix on May 9th, he had completed his fifth victory in five races so far this year. Ferrari, his motor-racing team, is dominant, as it has been in every grand-prix season since it recaptured the constructors' championship in 1999, after an ignominious gap of 16 years. The sight of Ferrari's flame-red car taking the chequered flag in race after race frustrates its rivals, and bores many fans of the sport, but it never fails to satisfy the firm's boss, Luca Cordero di Montezemolo. "Just winning is hard enough. To keep on winning is far harder," says the man who found out all...
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