A big week for Apple; Online music.(Apple Computer Inc.'s audio player iPod's market size)

Economist (US), The, July, 2004

IPod, you pod, they pod

Invited or not, almost everybody wants to play with the iPod

BUYING music online is today roughly where personal computers were in the mid-1980s: on the verge of spreading from early adopters to the general population. And, as in the 1980s, Apple, then as now run by Steve Jobs, is in the lead. Apple's iTunes service has 70% of the market for legal downloads of music; the iPod, its near-iconic portable audio player, has about 60% of the American market for high capacity, hard-disk-based players. "Apple is beginning to establish itself as the de facto standard in digital music," says Steven Milunovich, an analyst at Merrill Lynch.

Such dominance is attractive. This week, Motorola said that, starting next year, its...

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