Psst, wanna buy a cheap bracelet? E-commerce.(Tiffany's lawsuit threatens eBay's eclectic market)
Economist (US), The, July, 2004
Tiffany's lawsuit threatens eBay's eclectic market
WHOEVER coined the old legal phrase caveat emptor, "let the buyer beware", expressed an eternal truth. What was wise in pre-capitalist times remains wise in the internet age. Trading on the internet is becoming a part of everyday life. Millions of people go online to find goods, check prices and make transactions--usually without any problems. The internet has also dramatically lowered the cost of starting a new business or expanding an old one. But, inevitably, these enormous advantages are not confined to honest traders. Consumers have to be alert. Companies, too, have to protect their good names from fakers and other cheats. As Tiffany, a New York retailer famous for its expensive jewellery, has found, that...
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