Torturing your rivals; Business books.(Hardball: Are You Playing to Play or Playing to Win?, book by George Stalk and Rob Lachenauer)
Economist (US), The, August, 2004
A new American business book causes a stir, even before its publication
HOW hard do American businessmen compete? The answer from Europe, which tends to view American business practices with horror and disdain, might be too hard. But a forthcoming book by George Stalk, a senior partner at the Boston Consulting Group (BCG), and Rob Lachenauer, boss of GEO2, a car-engine technology firm, makes the opposite claim. American business schools and executives now pay far too much attention to "soft" management issues, such as leadership, corporate culture, customer care and employee management. Popular business books urge managers to hug their customers or find the "leader within". Nobody focuses on what really matters in business, they argue: the profits and pleasure...
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