Set top knocks; Television.(Britain's hottest TV channel)
Economist (US), The, November, 2004
Why Channel 4 can't last as it is, and therefore wants more public money
WHILE the BBC's massive public subsidy has made it lots of enemies, Channel 4, which also provides public-service programming, but finances it through advertising, is everyone's darling. But Channel 4's unusual model, much-envied abroad, seems doomed.
One reason is technology. In old-fashioned homes which receive the five main free-to-air channels it has a 13.6% audience share. In those with digital, multi-channel television it has only 7.5%. Channel 4 expects to lose at least a fifth of its audience share by 2012, when the government wants to switch off the analogue television signal. That will mean lower advertising revenues: Channel 4 reckons it will be missing [pounds...
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