Crunch time for Apple; Consumer electronics.(Apple iPod shuffle, MP3 player)
Economist (US), The, January, 2005
Building on the phenomenal success of the iPod, Apple's Steve Jobs is having another go at the mass market for computers
EVERY January, Steve Jobs, the chief executive of Apple Computer, manages to look like the hippest boss in his industry. During the first week of the year, he coolly stands aside as all the other computer and consumer-electronics industry bosses go to Las Vegas to exhaust themselves and their audiences at the Consumer Electronics Show, a huge and unwieldy event with probably the world's worst taxi queue. Then, in the second week, Mr Jobs (pictured), in his trademark black mock-turtleneck and jeans, mounts a stage in San Francisco at Apple's MacWorld conference, a sort of Woodstock or Glastonbury of the gadget world. There, to oohs and aahs,...
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