Why Ask Jeeves? Face value.(Barry Diller: internet mogul)(Interview)

Economist (US), The, March, 2005

Barry Diller continues his search for the ultimate online experience

"IT'S A hell of a lot more fun and interesting than arguing over which actor should play what part in whatever movie," says Barry Diller. "I did that for 20 years of my life." Mr Diller, the Hollywood mogul turned internet pioneer, was explaining last year why the movie business now held less allure than buying yet another dotcom to add to his online conglomerate. This week he went shopping again and snapped up Ask Jeeves, a search website, in an all-shares deal worth $1.8 billion.

Mr Diller's InterActiveCorp (IAC) is a curious invention put together by an enigmatic man. Its future health may depend on how internet search evolves. Searching for information, products and prices...

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