What a lot of wheatgrass; Google.

Economist (US), The, July, 2005

Psst, there is news about Google, but don't tell

IT IS hard to know whether to be impressed, suspicious or amused. This week shares in Google, the world's most popular search engine, rose above $300 each, having defied most predictions by more than tripling in the ten months since the firm made its stockmarket debut at $85 a share. Now valued at more than $80 billion, Google has left in the dust the other three internet Wunderkinder--Yahoo!, eBay and Amazon--and even passed media stalwarts such as Time Warner. How does Google do it?

At least in part by shrewdly manufacturing a winning mystique. No outsider today can prove definitively that Google is not an office park full of geniuses who could at any moment announce, simultaneously, world peace and a...

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