Head to head; InBev.(The world's biggest brewer wants to take beer upmarket)(Company Profile)

Economist (US), The, October, 2005

The perfect pint, served at home

AFTER a hard day at the office, John Brock can return home and pour himself a beer. Unlike most people, though, he can serve himself a draft Stella Artois exactly as Belgian bartenders do: cooled to the perfect 3[degrees]C and with a frothy head skimmed to the brim of a chalice-shaped glass. Such a privilege might be expected when you are the boss of InBev, the world's biggest brewer. But it is a privilege that Mr Brock hopes many more beer drinkers will soon enjoy.

So does his Dutch rival Heineken, which has begun legal proceedings against InBev and its partner Philips, a Dutch consumer-electronics firm, which jointly developed the PerfectDraft machine that Mr Brock has in his home. Launched last year in Belgium, it is...

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