Calling for a rethink; Vodafone.(The world's biggest mobile operator hints at tweaks to its strategy)(Company Profile)

Economist (US), The, January, 2006

The world's biggest mobile operator hints at tweaks to its strategy

IS IT time for Vodafone, the world's biggest mobile operator, to overhaul its strategy? The idea is not new, but it has recently become the subject of much debate. Sir John Bond, a banker who will take over as Vodafone's chairman in July, has been doing the rounds of institutional shareholders, many of whom have expressed disquiet about the giant firm's direction. Since 2004, Vodafone's share price has underperformed the FTSE 100, London's leading stockmarket index, in marked contrast to the shares of O2, a far smaller mobile operator that has just been taken over by Telefonica of Spain (see chart).

Some investors have called for Vodafone to sell its 45% stake in Verizon Wireless, a...

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