Ford's new pilot; Face value.
Economist (US), The, September, 2006
Alan Mulally jumps from Boeing to rescue America's troubled carmaker
YOUR company is an American icon, being overtaken by pushy competitors. Your top management ranks are thin and you need a turnaround wizard because you can no longer function credibly as chairman, chief executive, president and chief operating officer all at once. Your name may be on the building, but you need help. What do you do, once the two obvious candidates--Dieter Zetsche at DaimlerChrysler and Carlos Ghosn at Renault/Nissan--have turned you down? You look for someone who has rescued another American icon.
That is how Bill Ford came to choose Alan Mulally, who successfully piloted Boeing's commercial-aircraft group through the hardest time in its history, to replace him as...
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