Here's looking at you; Television.(Why buy ITV?)

Economist (US), The, November, 2006

In spite of all its difficulties, ITV has plenty of suitors

LIKE all the best plot twists, it was unexpected. The announcement on November 9th by NTL--a heavily indebted cable-TV firm--that it was interested in a merger with ITV, Britain's biggest commercial broadcaster, caught the City completely off-guard. But perhaps investors should have known better. After all, it was only in March that ITV rebuffed an offer from Apax Partners, a private-equity firm; and once news of the NTL bid became known, rumours of interest from other quarters began to surface.

In fairness to the pin-stripe brigade, it is hard to see, at first glance, why anyone might want to buy ITV. The firm seems to many to be in terminal decline. It has had a torrid time since it was...

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