Queen of Madison Avenue; Face value.
Economist (US), The, February, 2007
Shelly Lazarus of Ogilvy & Mather explains how advertising has changed during her long career--and how it hasn't
FOR the advertising industry, the Academy Awards ceremony on February 25th is "the Super Bowl for women". It is the second-most-watched television show of the year in America after the annual American-football championship game, and television-advertising slots are priced accordingly. One of the advertisements that will be shown this year will be a 30-second spot for Dove Cream Oil body wash, a new product being launched by Unilever, an Anglo-Dutch consumer-goods giant. The company is screening the winning entry in an online contest in which consumers were invited to create their own advertisements. This follows on from Dove's quirky and...
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