A change of tune; Online music.(EMI Music to sell online music without digital rights-management)

Economist (US), The, April, 2007

EMI decides to embrace unprotected digital music, to Apple's delight

WHEN your back is against the wall, you might as well try something unexpected. That, at least, seems to be the thinking at EMI, the world's third-biggest record company, which on April 2nd said it would start selling digital music online without the "digital rights-management" (DRM) technology normally used to hamper piracy.

EMI certainly needs to do something. Its sales of CDs are plummeting and it issued two profit warnings in the first two months of this year. So of the four big record labels, or majors, it has the least to lose by moving to DRM-free digital downloads. This was something Steve Jobs, the boss of Apple, called for in an essay published on his firm's website in...

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