Media Industry
Industry: Email Alert RSS FeedLorimar, WBTV melded under Moonves. (Warner Bros. merges two TV divisions, to be headed by Les Moonves) (Brief Article)
Broadcasting & Cable, July, 1993 by Coe, Steve
Warner Bros. is combining its two television divisions, Warner Bros. Television and Lorimar Television, into one entity, Warner Bros. Television Production, headed by Lorimar President Leslie Moonves.
The move was designed to cut down on duplication and redundant positions within the two divisions, according to Barry Meyer, executive vice president, Warner Bros.
Meyer denied the move was based on the success or failure of each division; however, since Moonves took over Lorimar in 1990, it has been the top network producer each year. Harvey Shephard, president, Warner Bros. television, will move into an independent production deal under the Warner Bros. banner.
"This is really not about one or two more shows being sold in one division...
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