Media Industry
Industry: Email Alert RSS FeedWarner looks to topple tabs with 'ENT.' (Entertainment News Television, Warner Brothers Inc.)
Broadcasting & Cable, July, 1993 by Coe, Steve
Strength of |Entertainment Tonight' in access has programer primarily targeting |advertiser-unfriendly' tabloids and/or looking for pairing with ET
Warner Bros. has begun its fullcourt press for the fall 1994 launch of Entertainment News Television (ENT).
A survey of station executives in some of the top 30 markets indicates that most Entertainment Tonight incumbent stations are not about to give up on the 12-year-old franchise. Mindful of that strength, however, Warner Bros.' primary objective is to unseat "advertiser-unfriendly" tabloid strips and, secondarily, to target independent clearances.
Over the last several sweeps periods, the tabloids have exhibited signs of audience erosion, something Warner Bros. will be seeking to...
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