Independents take to PTEN monogram: action-hour lineup is big boost to image, if not necessarily to bottom line. (independent TV stations, Prime Time Entertainment Network) (special section: Action Hours)

Broadcasting & Cable, August, 1993 by Flint, Joe

Action-hour lineup is big boost to image, if not necessarily to bottom line Stations may not be getting a big financial spike from the Prime Time Entertainment Network, but many feel the PTEN monogram gives them a valuable identity. A number of stations carrying Warner Bros.' Kung Fu and Time Trax last year say they made about as much off the shows as they would have made running movies.

And they don't expect a dramatic change with this year's lineup, despite the addition of sci-fi hour Babylon 5. Yet, no one is complaining. Tired of their second-class independent image, PTEN stations say they like airing network-quality original programing without having to give up all their ad time to do so. "As a general rule, this is a plus even if...

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