Modest response gains in Atlanta Arbitron; survey was discredited by ratings council due to on-air promos urging participation. (Arbitron television ratings survey for Atlanta, GA) (Brief Article)

Broadcasting & Cable, August, 1993 by Viles, Peter

Survey was discredited by ratings council due to on-air promos urging participation The controversial Arbitron ratings survey for Atlanta is out, but the results do not appear to be that controversial after all. The top three stations in the market held their spots, and Arbitron's initial analysis of the survey showed that on-air promotions--intended to increase participation in the survey--achieved only modest success.

It was because of those promotions, and the possibility that they could skew the ratings, that the Electronic Media Ratings Council took the unprecedented step of withdrawing its accreditation of the spring ratings survey in Atlanta. When compared with previous Arbitron surveys (see box), the spring survey showed modest...

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