NBC affils to help carry Olympic torch. (National Broadcasting Company Inc. purchase of 1996 Summer Olympics broadcasting rights)

Broadcasting & Cable, August, 1993 by McClellan, Steve

Network predicts profit from its $456 million purchase of '96 summer Olympics, but there are a lot of unknowns, including affiliate and cable deals

NBC officials say the company will profit from its $456 million investment in the Atlanta Olympics, but it will need help from affiliates to make the numbers work.

Other factors include what kind of cable deal comes together, how well the owned stations sell the games and the health of the advertising marketplace between now and July 20, 1996, opening day of the summer Olympics.

On the cable front, NBC expects to resume talks with Turner, HBO, USA and ESPN after Labor Day.

NBC has its work cut out for it. The games are expected to cost at least $560 million, which means...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.