Putting the active in interactive shopping. (CUC International Inc. will offer full-motion video interactive shopping through cable television to two test markets in Florida and California)

Broadcasting & Cable, October, 1993 by Scully, Sean

CUC to offer service in cable tests that will allow subscribers to shop for specific product in particular price range and to receive photos, coupons Buying club CUC International will develop interactive full-motion-video home shopping services for two major cable tests set for next year: Time Warner's Full Service Network in Orlando, Fla., and Viacom's Castro Valley, Calif., trial.

In both cases, says CUC Chief Financial Officer Stu Bell, subscribers will be able to select a type of product or service, its features or characteristics, and a price range. A computer will search CUC's database of more than 250,000 products and services and will offer the subscriber descriptions and videos of appropriate items. CUC already offers a similar service via...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.