Sony is the first consumer electronics company. (wins rights to Digital Satellite System for direct broadcast satellite service) (Brief Article)

Broadcasting & Cable, October, 1993

Sony is the first consumer electronics company to secure rights to make the Digital Satellite System, the in-home receiver and dish combination for the DirecTv and United States Satellite Broadcasting direct broadcast satellite service, after Thomson's exclusive production deal runs out.

Thomson, which helped develop the system and builds it under the RCA name, has exclusive rights for the first 18 months or the first million units sold. After that, Thomson has promised to license the technology. The first RCA units, scheduled to go on sale early next year, will start at $700 in both traditional satellite equipment retail shops and in mass market consumer electronics outlets, such as Sears and Circuit City.

The price of Sony's DSS has not been...

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