The name of the games.... (network affiliate contributions to 1996 summer Olympics) (Brief Article)

Broadcasting & Cable, November, 1993

NBC and affiliate executives met last week to discuss the inventory contribution affiliates will make for coverage of the 1996 summer Olympics in Atlanta. Affiliates kicked in approximately $30 million in daytime and late-night inventory for the Barcelona games (for which the network paid roughly ($400 million), and sources say the network wants more for the Atlanta games (for which it paid $456 million plus possible revenue sharing).

Whether NBC gets it, or even the $30 million it got last time, remains to be seen. "They still have to make their case," said one affiliate source. "It's still early in the talks."