AccuRatings courts advertising agencies. (radio advertising) (Brief Article)

Broadcasting & Cable, February, 1994 by Viles, Peter

Well into its second year, Accu-Ratings is still struggling to win acceptance from the New York advertising agencies, which are seen as crucial customers if AccuRatings is to establish itself as a serious competitor to Arbitron. The Chicago-based ratings service surveyed 17 markets in the fall--up from just three in its initial survey in summer of 1992--and has won some respect, particularly from radio programmers.

Among major markets, AccuRatings surveys New York, Los Angeles, Chicago, San Francisco, Philadelphia, Detroit and Dallas. As it adds new markets and new subscribing stations, AccuRatings is now making its first concerted push to convince national media buyers to use the service in making buys. At a New York hotel last week,...

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