Radio broadcasters last week scored a victory in the Senate. (new banking law includes provision eliminating problems with radio advertising for automobile loans and lease plans) (Washington Watch) (Brief Article)

Broadcasting & Cable, March, 1994

Radio broadcasters last week scored a victory in the Senate when a banking bill (S. 1275) passed that included a favorable radio ad disclosure amendment. The National Association of Broadcasters, which has been a driving force behind the amendment, is predicting the radio industry will gain up to $50 million more a year in advertising revenue from automobile companies. Similar legislation passed the House last year. A conference committe of the House and Senate will reconcile differences between the two bills, and the NAB is optimistic that the bill will move to the White House for the President's signature.

The legislation will help eliminate some of the problems radio broadcasters encounter when airing certain kinds of advertising, such as for...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.