WB may skew young. (Warner Brothers may target younger audiences) (Brief Article)

Broadcasting & Cable, May, 1994 by Foisie, Geoffrey

Warner Bros.' new network may skew decidely young. That strategy was suggested, apparently for the first time, in off-the-cuff remarks by Warner Bros. Television President Jamie Kellner at a "TV Station Values & Finance" seminar in New York sponsored by Kagan Seminars. Until now, according to one Warner executive, Kellner generally has avoided talking about the network's demographic target, suggesting perhaps that it might be a traditional network going after the 18-49 and older demos.

But last week Kellner said that the younger audience is "still underserved," especially since recent Fox programming has skewed older. "I think there may be opportunities to go underneath Fox," he said. Kellner also said that a demographically targeted network may have an...

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