Media Industry
Industry: Email Alert RSS FeedProgramming overhaul in works at CNN. (Cable News Network)
Broadcasting & Cable, June, 1994 by McClellan, Steve
In the wake of falling ratings, CNN is doing a top-to-bottom evaluation of its programming, scheduling and promotion. As a result of the ratings falloff, profits at CNN are expected to drop 10% this year, to $200 million. The network's financial picture is still the brightest in the Turner Broadcasting System empire, and CNN executives are taking steps to insure that remains the case.
CNN President Tom Johnson has assigned three executives to carry out the evaluation. Robert Furnad and Lou Dobbs will spearhead the evaluation of non-Washington-based programs. Furnad, executive vice president of breaking news, and Dobbs, senior vice president of business-related programs, are expected to complete the job by the fall. Ed Turner, CNN executive...
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