'Smart agent' is smart thinking, says Diller; QVC head has seen communication's future, and it's powered by a computer. (Barry Diller)

Broadcasting & Cable, June, 1994 by Eggerton, John

QVC head has seen communication's future, and it's powered by a computer For QVC Chairman/CEO Barry Diller, the operative word for today's media marketplace is confusion, which he likened to the bees of the information revolution buzzing about in our heads. The pressing need amid all that buzzing, he said, is for something to help consumers and information providers make sense of the choices that are multiplying exponentially.

That's where the "smart agent" comes in, Diller told a packed house at the opening session of the Promax and Broadcast Designers Association conference in New Orleans last week. "When we find an easy, national way to send information back and forth that is powered by a smart computer, we'll open up the world. We...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.