Media Industry
Industry: Email Alert RSS FeedGetting graphic at the World Cup. (graphic machines utilized by television broadcasters of soccer championships)
Broadcasting & Cable, June, 1994 by McConnell, Chris
With no commercial breaks, broadcasters are placing graphics machines at the top of their list of World Cup coverage production hardware. To get around the no-break soccer format, U.S. rightsholder ESPN plans to superimpose corporate logos on the screen while carrying the matches. ESPN's Don Colantonio says the cable channel plans to deliver the logos, along with an electronically generated game clock, from a Chyron Graphics iNFiNit! machine.
The machine, says Chyron's Ron Witko, can store all of the corporate logos as well as the graphics for scores, clocks and team logos. "The logos for the sponsors have been all entered in," adds Witko, Chyron's vice president of sales. Witko says EBU Sports International (ESI), host broadcaster for the...
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