Keeping consumers in mind. (Consumer Reports TV News contract with WLS-TV Chicago) (Brief Article)

Broadcasting & Cable, July, 1994

Consumer Reports TV News has signed WLS-TV Chicago, giving the six-year-old news service 60 stations, including eight of the top 10 markets. CRTV, from the publishers of Consumer Reports magazine, also is developing a series for the Hispanic market and is producing a pilot with WAPA-TV San Juan, P.R. The news service provides stations with 12 consumer-related stories per month. The stories focus on safety problems, marketing ripoffs, best values and stories about products that work well. Two recent coups: an investigation of Sandoz's "new and improved" Triaminicin cough syrup, which led to a government fine of $800,000, and a story about door lock problems that led to a recall of Toyota Camrys.

The Yonkers, N.Y.-based service also offers subscribing...

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