EBU wants export subsidies: pushes for $1.2 billion fund to foster competitive, exportable programing. (European Broadcasting Union) (Brief Article)

Broadcasting & Cable, July, 1994 by Godard, Francois

Pushes for $1.2 billion fund to foster competitive, exportable programing In a move that could irk U.S. free traders, the Geneva-based European Broadcasting Union wants the European Union to set up a $1.2 billion fund to subsidize intra-European TV program trade. In a proposal released at a European Union broadcasting conference in Brussels June 30-July 2, the EBU says it wants to boost the share of "nonnational European" programs broadcast by channels in the EU, which it estimates at 8%.

The idea is to break the pattern whereby European-produced TV product is aimed primarily at local viewers, with little export potential. The result, according to the EBU document, has been polarization between American and strictly domestic TV product in most...

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