Home shopping network launches infomercial unit: anticipates large buys for long-form commercials; no plans to feature infomercials on HSN. (HSN Direct)

Broadcasting & Cable, July, 1994 by Brown, Rich

Anticipates large buys for long-form commercials; no plans to feature infomercials on HSN Home Shopping Network plans to tap into the $400 million-per-year infomercial business with the launch of HSN Direct, a division to produce long-form commercials for worldwide distribution. The home shopping company is teaming with veteran infomercial producer Kevin Harrington to form the division, which will be based at HSN facilities in St.

Petersburg, Fla. Harrington, who has produced more than 150 infomercials, will serve as HSN Direct's president and CEO. Harrington most recently worked for Philadelphia-based National Media, a top infomercial company that he previously owned. Products sold through Harrington-produced infomercials over the years have...

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