Action escalates for syndicators: eleven new action hours offered in battle against new networks. (special section: Action Hours)

Broadcasting & Cable, August, 1994 by Tobenkin, David

Eleven new action hours offered in battle against new networks Syndicators fear their action hours will be the first programing casualties should the new United/Paramount and Warner Bros. networks succeed. But that has not stopped them from launching 11 new action hours for 1994-95. "If those networks get off the ground and grow, it will eventually impact on hours available in prime time," says Keith Samples, president, Rysher Entertainment.

Fears are that stations that affiliate with the new networks will use network fare in slots now set aside for syndicated programs and that independents will end up with fewer syndicated shows from which to choose. "But at this stage...talk of the new networks has caused independent stations to buy action hours to...

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