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Industry: Email Alert RSS FeedWB hopes for more from 'Extra.' (Warner Brothers Domestic Television Distribution) (Brief Article)
Broadcasting & Cable, September, 1994 by Tobenkin, David
Media campaign expected to shore up debut magazine show's ratings Warner Bros. Domestic Television Distribution executives pronounced themselves satisfied with debut ratings for their bigbudget Extra--The Entertainment Magazine. The show averaged a 3.9 Nielsen rating and a 10 share in 29 metered markets last Monday-Thursday, off 19% from the 4.8/12 of its lead-in and 11% from the 4.4/10 of programing a year earlier in the same time period.
The show rose from a 3.6/9 on Monday to 4.2/10 on Tuesday and Wednesday and 4.0/9 on Friday. In New York, the show's 4.5/9 at 7 p.m. on WNBC-TV was down from the 5.9/12 of lead-in NBC Nightly News and off from the 5.8/11 of the show in its slot in September 1993, Cops. In Los Angeles, the show's 5.5/10...
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