Many faces of New Line will wear 'The Mask.' (New Line Cinema)

Broadcasting & Cable, September, 1994 by Tobenkin, David

Plans series, specials, interactive game, toys and more Teenage Mutant Ninja Turtles has been a megahit for feature film company New Line Cinema Corp., spawning three movies based on an animated television series that has survived the fickle tastes of children for five seasons. There has been only one catch: New Line's upside was limited because it owned feature film rights--but not television and merchandising rights--to the franchise.

Now, New Line has another feature film hit on its hands, the Jim Carrey vehicle The Mask. And this time it owns all the rights. Consequently, the recently acquired subsidiary of Turner Broadcasting System is sparing no effort to turn the movie into a major franchise and increase the profile of its New Line Television...

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