H-P sees cable beating telcos to interactive TV: computer hardware maker struggles to crack undefined set-top market. (telephone companies, Hewlett-Packard markets digital decoders)

Broadcasting & Cable, October, 1994 by Berniker, Mark

Computer hardware maker struggles to crack undefined set-top market For a computer manufacturer to break into the set-top converter business, it has to identify its market. Silicon Valley's Hewlett-Packard has decided to target cable operators over telcos as the market for its new generation of decoders for both analog and future digital services.

"Cable is in the lead, and the telcos are not deploying the volume of product as early as cable operators," says Casey Sheldon, brand manager of HewlettPackard's home products division, which is in charge of the company's move into set-top boxes. H-P is focusing on three aspects of interactive television in the hope of. becoming one of the leading equipment suppliers to upgraded cable and broadband...

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