Media Industry
Industry: Email Alert RSS FeedGTE looks to be multimedia Main Street. (GTE Main Street in interactive television partnerships)
Broadcasting & Cable, November, 1994 by Berniker, Mark
GTE Main Street to expand alliances with TV programers,' independent telco aims to overcome rollout delays GTE Main Street is working with several television studios and producers to develop programing for new interactive services. "We will be announcing relationships with several television programers, with whom we will jointly be developing interactive programing," says Robert Regan, senior vice president of programing for GTE Main Street.
Regan says GTE is shifting focus away from technology and toward production. As part of this strategy, GTE Main Street is setting up a studio near Hollywood (at the MGM Plaza in Santa Monica) that it is calling its "interactive television center." Regan says he wants GTE Main Street to go beyond...
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