Stations face new reality: syndicators have host of offerings, including magazine, health, law enforcement entries.

Broadcasting & Cable, January, 1995 by Tobenkin, David

Although fall 1995 will not see the entrance of a new reality competitor on the scale of this season's Extra magazine show, the number of new offerings is up as syndicators and stations turn to the format to counter a wealth-- some would say glut--of talk. At least 15 new reality projects are being offered at NATPE this year, compared with seven that made it to launch in fall 1994.

"At some point you can saturate the market, and if there are too many, viewers will perceive them as ripoffs and tend to reject them," says Genesis Entertainment Chief Executive Wayne Lepoff. "But right now, reality is a very healthy format." Among news magazine strips, the highest profile show is Day & Date, the first fruit of the alignment of CBS and Group W last July. ...

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