Paxson building infomercial net; HSN co-founder purchasing UHF fringe stations, seeking affiliates at NATPE. (Bud Paxson)

Broadcasting & Cable, January, 1995 by Zier, Julie A.

Lowell "Bud" Paxson is buying struggling independent TV stations, extending their reach by demanding must carry on cable systems, and creating a television infomercial network.

Sound familiar? Aside from the programing, it's the same strategy that Paxson used in 1982 when he and partner Roy Speers founded the Home Shopping Network.

Paxson confirms the latest plan, adding that he will be looking to sign up affiliates at the NATPE convention, which begins next Monday.

Paxson Communications owns WTLK-TV Rome, Ga., which programs infomercials in the Atlanta ADI. Over the past two months, Paxson has contracted to buy five UHF stations on the fringes of top-30 markets. The total purchase price for the stations--WTGI-TV Wilmington, Del.; KZKI(TV)...

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