Public TV solution not as simple as V's, U's. (VHF stations selling channels to UHF)

Broadcasting & Cable, April, 1995 by Rathbun, Elizabeth

Public broadcasters say they're open to just about any funding idea as Congress cuts their federal dollars, but one apparent get-rich-quick scheme to allow noncommercial VHF stations to sell their channel to commercial UHFs--isn't attracting many supporters.

If allowed to make such a "V-for-U" swap, noncommercial stations could set up an endowment and use the yearly interest to replace federal dollars.

But besides providing a windfall for only some television stations in highly competitive markets. the plan would do little to help the system as a whole, public broadcasters say.

There are 129 noncommercial stations occupying VHF channels. which end at 13. The top 20 markets boast 16 noncommercial V's. including WNET(TV) New York (ch. 13);...

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