Disney's promotion to hit 'Home;' studio outlines 'Home Improvement' marketing plans for stations.(syndication of TV show)

Broadcasting & Cable, May, 1995 by Tobenkin, David

Studio outlines 'Home Improvement' marketing plans for stations Disney will launch blockbuster off-net sitcom Home Improvement Sept. 11, aided by a twopronged $90 million promotional push to brand the strip's location and time on stations and peak audience interest in a previously unaired episode that will launch the strip, syndicator Disney last week told a gathering of stations that bought the show.

The company also confirmed that it is considering a joint promotion with the other debuting heavy hitter, Seinfeld. "The watchword of the day is big; we have many ideas and creative concepts to share," Sal Sardo told a crowd of 186 affiliates' marketing and promotion executives at a Laguna Niguel, Calif., conference. Sardo, Buena Vista Television vice...

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