Media Industry
Industry: Email Alert RSS Feed'I want my MTV ... online.'(MTV Networks Inc.)
Broadcasting & Cable, July, 1995 by Berniker, Mark
Music network revises interface, migrates toward Internet Web A new generation of teenagers is being reared on a double dose of MTV's music videos and cable programing with the cable channel's new online suite of weekly programs. MTV begins rolling out its slate of online programing today (July 17) and will encourage its viewers to go online to chat with MTV personalities hosting the online sessions.
"We're producing new, original programing especially for online," says Van Toffler, MTV's senior vice president, programing enterprises and business development. Toffler says MTV does not want to simply reformat the channel's cable material, because online is an entirely different experience. Many online users are interested in music, and MTV is trying...
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