Moonves commits to kids. (CBS Entertainment president Leslie Moonves supports children's animation television programs)(Closed Circuit)(Brief Article)

Broadcasting & Cable, July, 1995

Moonves commits to kids Although far from the top of CBS's catalogue of woes, Saturday morning kids TV presents newly appointed CBS Entertainment President Leslie Moonyes with one of his toughest challenges. The network is in third place behind Fox and ABC, with The WB Network about to debut its own Saturday programing from leading animation supplier Warner Bros.

The pressure only increased last week as ABC-allied DreamWorks added top Disney animation talent (see page 20). ABC also owns animation producer DIC Entertainment outright. But Moonyes told BROADCASTING & CABLE that CBS is not considering withdrawing from kids animation. In fact, he said, the network has held discussions with Disney and other suppliers about an alliance that would lock in a steady flow...

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