Media Industry
Industry: Email Alert RSS FeedTwo more players entering DBS derby.(digital broadcast satellite television, EchoStar and AlphaStar)
Broadcasting & Cable, August, 1995 by McConnell, Chris
EchoStar and AlphaStar will compete with DIRECTV, Primestar and USSB
Latin America is not the only region attracting new satellite TV projects. EchoStar and AlphaStar hope that the U.S. market is large enough to support two additional players, since both of them will launch direct-to-home satellite services between December and February. Although the companies will be joining a business where three companies already have collected a total of roughly 1.3 million subs, the newcomers say their twists on DBS will lure more.
"We have a strategy," says EchoStar Marketing Vice President David Carlson. His company in February plans to begin delivering its service, DISH, from a DBS satellite slated for launch in December. The company this month conducted a live...
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