Entertainment chiefs talk strategy: scheduling more adult fare before 9 p.m. is turning off younger viewers, says ABC's Harbert. (Ted Harbert)

Broadcasting & Cable, September, 1995 by Coe, Steve

Scheduling more adult fare before 9 p.m. is turning off younger viewers, says ABC's Harbert By programing more adult fare at 8-9 p.m., the networks are driving younger viewers--the future of network television--to cable services like Nickelodeon. That was the opinion of Ted Harbert, president, ABC Entertainment, when asked about the proliferation of adult-oriented series, including Friends, Roseanne, Melrose Place, Ellen, Mad About You and Cybill, in the 8 p.m.

time period. Harbert was speaking before a full house at the Hollywood Radio & Television Society's annual luncheon featuring the network entertainment presidents. Moderating the discussion with CBS's Leslie Moonves, Fox's John Matoian, NBC's Warren Littlefield and Harbert, was ABC News commentator...

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