Network radio ratings dip: audience size declines for most adult networks; increases slightly for young-adult networks.

Broadcasting & Cable, September, 1995 by Petrozzello, Donna

Audience size declines for most adult networks; increases slightly for young-adult networks Network radio listenership was down an overall 4.2%, with 10 of the 14 radio networks showing lower audience totals in ratings released last week. The ratings are listed in RADAR 51, which surveys the network radio audience twice annually and is compiled by Statistical Research Inc.

of Westfield, N.J. RADAR 51 measured network radio listening from April 1994 to May 1995. Among the 10 adult networks, the audience of listeners ages 12-plus dropped by 6.1%, and among the four young-adult networks, listeners 12-plus increased by 2.6% compared with last spring's RADAR 50 survey. "The decline in network radio in RADAR 51 was fueled by losses among the larger...

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