Jim MacDonald: a GM with court savvy.(general manager at KSMO-TV, Kansas City, Missouri)

Broadcasting & Cable, November, 1995

As general manager at KSMO-TV Kansas City, Mo., and earlier as general sales manager at a string of stations around the country, Jim MacDonald has worked magic at boosting revenue. And he'll always be the first to tell you about it.

Even his friends good-naturedly rib him (albeit not for attribution) about his uncanny knack at self-promotion. He reportedly told a Kansas City publication that he is a "genius."

Clearly, he is competitive. Some who know him say that MacDonald is the most competitive person they know. "I'm pretty sick that way," he admits.

Bob Blacher, now general sales manager at KGW(TV) Portland, Ore., hired MacDonald as an account executive at WTVJ(TV) Miami in 1984. "He's got an extremely high energy level," says...

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