'Ratings issues' top list of CBS/Group W: profit, revenue also priorities for 39-station CBS Radio Station Group.

Broadcasting & Cable, December, 1995 by Petrozzello, Donna

Profit, revenue also priorities for 39-station CBS Radio Station Group As president of the newly merged Group W and CBS radio groups, former Group W Radio president Dan Mason says improving ratings, revenue levels and profit margins at each of the merged group's 39 stations will be a top priority.

Each station in the renamed CBS Radio Station Group should "rank in the top five in ratings with their target demographic group, in the top five in revenue [in their market] and have a significant profit margin that would rank among the leaders in the industry," Mason said last Tuesday after a news conference announcing his appointment. "If stations can meet those three goals, they will be more autonomous than maybe they have been in the past," Mason said,...

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